Evaluation question 3 - What kind of media institution might distribute your media product and why?

For any magazine it is esserntial to have the perfect amount of media convergence which is the merging of communication outlets. For example bring the televisions to the internet so people are able to watch the TV on the internet this is a huge benefit as it allows consumers from all media convergences to access one source. Media convergence allows people to advertise one type of media over a number of different sources. An example of this is magazine companies do not just sell hard copies but also have internet versions to allow people read there magazine even if they are unable to buy it from the shops.


I have researched a few media distributors that I feel would distribute my media product:

1. Development hell
2. Bauer
3. IPC (Time inc)

Development hell- This distributor are a London based publishing company. I believe this company would be a excellent distributor for my product as they specialize in dance and house music magazines. At this moment in time they are the distribution company for the world biggest dance magazine who would be my biggest competitors who are 'mixmag'.




Bauer- 'Bauer media' are the biggest and most popular institution in the world who publish for the big name brands in terms of media convergence. As they are such a large business and would have loads of contacts in the music industry the would be my first choice as a distribution company as they come with al their expertise and they work very closely with major radio stations and TV companies. As a business at the moment they are in charge of producing 300 magazines in 15 countries all across the world. This is a further benefit by going with this company as they would be able to market my magazine all across the world giving it global success.




IPC (Time inc)- are a famous publishing company based in Britain who publish digital and print hard copies for magazines. Not only do they just distribute products they have great links through media convergence and work with other magazines and firms.


Question 3 Animoto